ABOUT US
1ST INTEL is a Singapore-based advisory firm helping companies navigate markets, build growth strategies and transform the business capabilities required to execute.
We work with businesses facing complex commercial, organisational and market-entry decisions. Our approach combines strategic thinking with an understanding of regional business environments and the realities of implementation.
Strategic insight.
Regional understanding.
Practical action.
OUR APPROACH
From understanding to execution
Understand the context
Establish the commercial objectives, market conditions, regulatory environment, stakeholder interests and organisational realities.
Focus on the decisions
Clarify the critical choices, constraints and trade-offs shaping the business challenge.
Develop practical options
Formulate strategies and recommendations grounded in the client’s objectives and operating environment.
Align people and partners
Build a shared understanding of priorities, responsibilities and the way forward.
Translate strategy into action
Connect strategic intent with the commercial and organisational capabilities required to deliver.
OUR TEAM
Experience across strategy, markets and transformation
Our team brings together experience in business leadership, market development, technology, public policy and organisational transformation. This breadth enables us to examine business challenges from multiple perspectives while keeping the focus on practical outcomes.
Executive Director
Yeo Siang Tiong
Siang Tiong brings 30+ years of experience across strategy, business development, direct and channel sales, and technology roles in Asia Pacific. His work spans cybersecurity, big data, IT infrastructure and networking, with a focus on go-to-market strategy, market expansion and business transformation.
Focus areas
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Market access and go-to-market strategy
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Sales, channel and commercial organisation
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Business model and operating-model transformation
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Technology strategy and regional business development
MBA (Finance), Manchester; Bachelor of Engineering (Honours); Accredited Director.
Board Patron
Genie Sugene Gan
Genie is an international business and technology leader whose experience spans entrepreneurship, government, diplomacy, law and cybersecurity. She has worked across business strategy, public policy and international stakeholder engagement, and has held leadership responsibilities with a global remit.
Focus areas
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Business strategy, technology and cybersecurity
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Public policy, regulation and geopolitics
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Government and institutional engagement
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Leadership, governance and international relations
Juris Doctor; Honours Degree in Accountancy; called to the Singapore Bar; Accredited Senior-level Independent Board Director.
Strategic Advisor
Benny Goh
Benny brings four decades of business management and international leadership experience. His senior executive roles have included President of China Yuchai International, President of Tyco International Asia and Managing Director of Aggreko Asia. He advises on growth, sales effectiveness, business transformation and market expansion.
Focus areas
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Executive leadership and business growth
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Sales effectiveness and transformation
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Market entry and regional expansion
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Organisation strategy and cross-cultural business
BA and MA in Physics, Oxford University; MBA, Harvard Business School; INSEAD-certified board